Managed outreach
How I run your cold email campaigns.
I take over the whole cold email process, from setting up your mailboxes to booking meetings in your calendar. Here is what that looks like.
My business model
Campaigns built around your business.
I work with a small number of clients at a time, so every campaign is built around one business: yours. Outreach runs on your mailboxes, so every conversation with your prospects stays with your company.
Your domains and mailboxes
The sending reputation we build together belongs to your company.
Your conversations
Every reply and the full message history stay in your mailboxes, regardless of our cooperation.
Your learnings
In every report I write down which audiences and messages worked, so the knowledge stays with you.
After the first campaigns you see real replies from your market, not just open rates.
The difference
Your domains. Your assets. Your strategy.
Built on your stack
Outreach runs through your company's domains and mailboxes. When our work ends, you keep them with the full message history and can go on using them.
Part of your marketing
Campaigns use the same positioning as your website and other channels, so prospects hear one consistent message from your company.
Advisory included
You get my recommendations on positioning, audiences and messaging as part of the monthly fee, not as an extra service.
Working together
One person who owns your project.
I'm an independent freelancer, so the person you meet on the first call is the same person who runs your campaigns and walks you through every report.
Who you talk to
You talk directly to me. I write the messages, run the campaigns, handle replies and apply your feedback.
Responsibility
I'm responsible for your project from A to Z.
Continuity
No handovers between people. Everything we learn about your offer and market stays in one head.
Decisions
We agree on a change in your Slack or Teams, and I put it into the campaign right away.
Flexibility
Call rhythm, approvals before sending, communication channel: we set it up the way your team already works.
Cooperation
One team, one goal.
I take care of the full outbound cycle. You approve the messages, and we decide on the direction together in our biweekly meetings.
- 1
Mailbox and domain setup
I set up and warm up sending infrastructure on your accounts, so deliverability is protected from day one.
- 2
Prospecting
I find US and Canadian companies, and the right people in them, who are a genuine fit for what you offer.
- 3
Campaigns
I write the messages, send them and run follow-ups, testing different audiences and angles against each other.
- 4
Reply handling
When someone is interested, I reply in your name, as part of your team, and set up a meeting in your calendar.
- 5
Staying in touch
People who were interested but not ready yet stay in touch with your company, so your marketing can follow up when the timing is right.
An extension of your sales and marketing team
I join your team’s communication channels and keep you updated on progress, results and next steps.
Biweekly report meetings
Every two weeks I walk you through results, learnings and next steps. I prepare and lead them.
Always reachable
I'm in your Slack, Teams or whatever messenger your team uses, so questions get answered the same day.
Markets
Focused on the US and Canada. Open to other markets.
Main focus: the US and Canada
I run English-language outbound to companies in the US and Canada, for clients worldwide. Before launching, we agree on the audience and the requirements for the target market.
Another market in mind?
I don't rule anyone out. If you want to reach other countries, we first check the local cold email rules together, and then decide whether and how to run the campaigns.
FAQ
Questions about managed outreach.
Will the emails be sent from my main mailbox?
No. For cold email we set up separate mailboxes on dedicated domains, similar to your main one. This protects the reputation of your main domain, so your everyday emails keep reaching inboxes.
Will cold email hurt my brand or end up in spam?
Not when it's done carefully. New mailboxes are warmed up before the first campaign, I keep sending volumes moderate and write to people who are a genuine fit for your offer. Every message is personal and relevant, and anyone who doesn't want to hear from you can opt out, which I always respect.
Is cold email legal in the US and Canada?
Yes, when it follows the rules. In the US, B2B cold email is regulated by CAN-SPAM: messages must be honest about who is sending them, include a postal address and give a simple way to opt out. Canada's CASL is stricter and requires a legal basis for each contact, for example a business email address that the person published themselves, with a message relevant to their role. I take these rules into account when building lists and writing messages.
How soon can we start?
If you don't have a sending setup yet (domains and mailboxes), we need about 2 weeks to prepare it. If you already have one, we can start the next day.
What do you need from me to get started?
Access to your sending setup, so I can manage the mailboxes and replies, and as many insights as you can share before we plan the campaigns. The more I know about your business, the better I can do my job.
Can I approve the messages before they go out?
Yes. Especially in the first months, we review everything together. I need to be sure I understand your product and your process.
Where do you get the contact data from?
From two sources. The first is third-party B2B data providers that commit to complying with data protection laws. The second is my own research of publicly available information online, collected with tools and scripts I built myself. That way the lists are both reliable and specific to your audience.
Can you follow up on LinkedIn too?
Yes, if you'd like me to. On request, I can manage your LinkedIn account to send follow-ups to the people we email. These follow-ups often work better than email alone, but not everyone is comfortable handing over their LinkedIn, so it's entirely your decision. We agree together on what I send and how.
Whose accounts do we use?
Campaigns run on your company's domains and mailboxes, and they always stay yours. The sending tool is on my side and included in my monthly fee. When our work ends, you keep your mailboxes with the full message history and can go on using them.
When can I expect the first meetings?
It depends on how well your solution answers the market's needs and how much competition there is in your space. The first meetings can come after the first campaign, or after a month or two.
How is the meeting fee calculated?
It depends on your average deal size and starts at €100. It's simple statistics: there are far more people ready to talk about a €100 SaaS tool than about a €30,000 custom IoT project, so meetings for bigger deals take more work to secure. We agree on the exact fee after our first call.
What counts as a booked meeting?
A meeting that actually took place, with a prospect who meets your ideal customer profile. We agree on these criteria in writing before our cooperation starts, so it's always clear which meetings count.
Is there a minimum commitment?
Yes. We start with at least 3 months, because that's how long it takes to get reliable results. After that, our cooperation continues with a one-month notice period.
Do you work with my competitors?
As a rule, I don't turn away businesses that could benefit from cold email, but I avoid clear conflicts of interest. If a situation like that comes up, I'll always tell you about it, so everyone has full transparency.
Want me to run your outreach?
Tell me what you sell and who you want to reach. I'll reply within one business day.