Independent B2B cold email consultant
Cold email that reaches potential customers in the US and Canada, wherever you’re based.
I plan and run cold email campaigns for B2B companies from anywhere in the world, with a focus on buyers in the US and Canada. Get my advice and run the campaigns yourself, or hand the work over to me.
- Independent freelancer
- Outreach done via mailboxes that you own
- Replies handled as your team
- Advisory included
How we can work together
Advice when you need it. Campaigns taken care of.
Managed cold email services
You hand the work over to me. I plan the campaigns and carry them out myself: prospect research, messages, setup, follow-ups and replies, all the way to the booked meeting.
See the processCold email consulting
Your team does the work. I give you clear instructions on what to do: who to target, what to write, how to set it up and what to change in an existing campaign.
Explore consultingSame know-how either way. The only difference is who carries out the plan: your team or me.
Wherever your company is based, I help you reach B2B buyers in the US and Canada.
What clients say
In their own words.
Our plans to enter a new market became a clear and actionable commercial strategy with Hanna’s support. She guided us through pricing decisions, helped refine our product offering and identified the most suitable channel to reach potential customers. Her expertise helped bring together product development and go-to-market planning, creating a strong foundation for our sales activities.
For almost 2 years Hanna supported our outbound across three areas: our regular campaigns, our partner program and campaigns around the events we attended. Our audience was not an easy one since HR and payroll leaders get a lot of vendor emails and are careful about who they talk to. Even so, the conversations Hanna started added significantly to our pipeline.
Who you'll work with.
I've spent 7 years in outbound as a consultant and SDR, working in-house at many different companies and for agencies. My specialty is the US market, and it's close to my heart. I've always been interested in American culture, and I hold a degree in American Studies.
- 7 years in outbound
- US market specialist
Honest from the very first call.
I treat your results as my own, so I only take on projects I believe in. On our first call we'll check together whether outbound is a good fit for your business. If it is, I own the whole process, from the first email to the booked meeting. If it isn't, I'll tell you and suggest what might work better.
Hanna LakotaOutbound Consultant & Founder, Peak Prospecting
FAQ
Questions I often hear.
Who is outbound a good fit for?
Outbound can work in almost any industry, just with different levels of efficiency. Companies whose product or service can be shown in a demo usually get the most out of it, but services can also be "productized" so they work well in outbound. What matters most is an audience large enough to run campaigns on a regular basis.
Is this the same as sending newsletters?
No. I don't specialize in newsletters. Cold email means personalized messages to specific people at the companies you want to reach, sent at scale but written for each audience, so every message is relevant to the person who gets it.
What happens on the first call?
I ask about your company, your expectations and how you find new clients today, and I answer any questions you have. Within 2 days after the call, you get my cooperation proposal by email. If your audience isn't a good fit for outbound, I'll tell you directly and explain why.
Where are your clients and campaign audiences based?
I work with companies worldwide. Most of my campaigns reach B2B buyers in the US and Canada, in English, but I also take on other markets. Before launch, we check the cold email rules that apply to your target countries.
What is your experience working in English?
Since founding Peak Prospecting, I’ve worked with most of my clients in English. Before that, I spent two years running outbound campaigns targeting the US market as part of an international team. I also hold a degree in American Studies, a three-year programme taught entirely in English, where I studied under American lecturers.
Do you use AI?
Yes, to speed up the technical side of my work. The final copy, though, I always write myself. There's a real difference between messages written by a specialist and messages generated by AI, and your prospects notice it too.
Do you sign NDAs?
Yes, on request. If you'd like to share internal data or plans before we start, I'm happy to sign an NDA first.
Let's talk about your outreach.
Managed outreach, consulting or just a question: send me a message using the form and I'll reply within one business day.